By: Rahmatullah Mahmud

L-R: Nigerian Idol Host, IK Osakioduwa ; Executive Head of Content & West Africa Channels, Busola Tejumola; Assistant Brand Manager of Bigi, Biola Aransiola; Nigerian Idol Judge, Obi Asika; and the Executive Head, Marketing Multichoice Nigeria, Tope Oshunkeye during the Nigerian Idol press briefing, on Tuesday, 28 March, 2023, in Lagos.

In a bid to electrify its enchanting good-music-loving consumers and consolidate on its contribution to the discovery of talented music stars, Bigi, the Naija favourite soft drink, has for the third time, sponsored Nigerian Idol Season 8 starting Sunday, April 23, 2023 on DStv and GOtv.

The Bigi headlined Nigerian Idol Season 8 retains its previous season judges – Multi-Award-winning music icons; D’Banj, Simi and Obi Asika to accord the show a more exciting and engaging experience, while the renowned IK Osakioduwa, returns as the host of the show.

The organisers – Multichoice, during a press briefing, said by analyzing the trends, that this year’s Nigerian Idol will showcase the incredible talents of young and energetic performers, as well as the stories and inspirations behind their talents. With stunning visuals and state-of-the-art sound, viewers would enjoy pop, rock, jazz and classical entertainment as if they are right there in the audience, experiencing the music first-hand.

Biola Aransiola, Assistant Brand Manager of Bigi, while speaking about the sponsorship said, Rite Foods is committed and always eager to support the discovery journey and promotion of talents as it is a chosen way of giving back to the consumers and resoundingly showing what the carbonated soft drink stands for – “Truly Nigerian; Proudly African”.

“We are delighted to see talents grow and emerge, most especially in Nigeria and more of a reason we’ve been keeping tabs since we started the sponsorship in 2020. Nigerian Idol is a leveraging platform to help hold talents hand-in-hand into stardom as they get the necessary support to keep the ball rolling even beyond the show”, Aransiola stressed.

The brand representative further itemised that Bigi is poised at refreshing fans and show lovers with a lot of thrilling activities as the show lingers with its portfolio of thirteen variants, allowing both contestants and viewers to choose the flavour that resonates with their personalities as they enjoy the moments because ‘Bigi is for every moment’.

Nigerian Idol Season 8 will premiere on DStv Channel 197 and GOtv Channel 29 on Sunday, April 23, 2023, at 7 pm. The main live episodes will air weekly afterwards till Sunday, 16 July 2023. There will also be a special channel on DStv – Channel 119 dedicated to the music show.

Categories: Business

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